Yash Raj Films’ Saiyaara has become nothing short of a phenomenon. With a staggering ₹400 crore worldwide box office haul, it has not only launched two newcomers, Ahaan Pandey and Aneet Padda, but also sparked conversations about whether the film’s success is rooted in its content or a masterstroke of marketing. In an exclusive conversation with NDTV, the makers open up on their PR strategy, and Mohit Suri tells us how the new stars are taking it all in.
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