Boult Adopts New GoBoult Branding in India; Unveils New Logo

Boult has rebranded to Goboult, aiming to become a global Indian tech brand focused on Gen Z customers. In FY2025, it earned Rs. 800 crore and targets Rs. 1,000 crore in FY2026 and Rs. 2,000 crore by 2030. Goboult plans international expansion and will grow its retail presence from 3,000 to 30,000 stores in 18 months. Entering the Rs. 2,000+ segment, it will offer premium wearables and invest Rs. 25 crore in R&D, focusing on AI, design, and pop culture collaborations like Mustang.

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