Karnataka Rebrands Tale Of ‘Mysore Soap’ With Tamannaah Bhatia. Controversy Follows

Mysore Sandal Soap, the 108-year-old legacy of Karnataka, is entangled in a controversy amid plans to relaunch the product and expand its presence in North India. Reason: Appointment of Mumbai-born Tamannaah Bhatia as the brand ambassador of Karnataka Soaps and Detergents Limited (KSDL), the government-owned company that manufactures Mysore Sandal Soap, over any Kannada actor.

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