Every spring, India erupts in colour as Holi transforms streets, homes and hearts. But before gulal fills the skies, its journey begins in small-town factories and workshops across the country. I Am Gulal traces the unseen hands behind the festival – the labourers who grind pigments, the lac craftsmen preserving tradition, the factory workers adapting to modern production, and the truck drivers who carry colour across highways to cities and villages. From tradition to technology, from workshops to temples, this is the untold story of the people who bring Holi to life – one handful of colour at a time.
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