Social media company Meta has introduced new subscription plans for Instagram, Facebook and WhatsApp. Under this, “Plus” versions of the apps are being rolled out. Users who take this plan will get special tools and customization options. This step is part of Meta’s strategy to create new revenue streams apart from advertising. The number of users of these apps has already reached maximum levels globally. The new Plus plans will not replace the company’s existing ‘Meta Verified’ plan. Different plans and their prices according to apps What’s special in Instagram Plus and Facebook Plus? Instagram Plus and Facebook Plus have been primarily designed keeping social expression and creators in mind. In this, users will get the facility to see how many people have viewed their story again. Apart from these, these 5 benefits will also be available What Will Be Special in WhatsApp Plus? WhatsApp Plus is completely focused on personalization and messaging. In this, users will get features like app themes, custom ringtones, additional pinned chats, list customization, and premium stickers. Two Plans Are Also Being Tested for Meta AI Users Both have similar features, but the Premium plan will unlock deeper reasoning and high compute query capabilities for difficult tasks. This will provide excellent video and image-generation facilities on Meta apps. Meta AI will remain free for general users. Expensive Advanced Plans for Creators and Business Two plans will be tested this week for creators and business: This plan will help companies increase traffic to their website or shop through Instagram posts and reels. It will include analytics tools like deeper competitive insights, optimized scheduling tools, and the facility to give access to other moderators without sharing passwords. Additionally, if another user reuses their content, they will receive a notification so they can request an original reel credit label. Why is the business model of social media changing? For years, Facebook, Instagram and WhatsApp remained completely free because companies earned billions from users’ data and advertisements. But now the number of users of these apps worldwide has reached its peak, meaning the pace of acquiring new users has slowed down. Along with this, the tightening of privacy regulations has impacted earnings from advertising. This is the reason why Meta, like Elon Musk’s X, is now securing its revenue stream by directly charging users.
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